Business profile · Health, Fitness & Wellness
What The Food
AI-powered macro tracker and food calorie finder that analyzes meals from photos
What The Food is a macro tracker and food calorie finder that helps you track meals, understand macros, and spot eating patterns to build healthier habits.
About

What The Food is an AI-powered nutrition analyzer that uses advanced food recognition technology to provide instant nutritional insights from food photos. Simply upload an image of your meal, and the app identifies ingredients, estimates portions, and breaks down calories, protein, carbohydrates, and fats in seconds. The platform helps users track macros automatically across days and meals, spot eating trends, and understand nutritional balance without manual logging. It also offers personalized meal planning based on health goals, allergies, and diet preferences like keto or low-carb eating, plus an AI recipe generator that converts meals into step-by-step cooking instructions.
Features at a glance
- Instant food detection from photos identifying over 10,000 food items
- Macro and micronutrient tracking with daily value percentages
- Complete scan history with search and filter by date
- Personalized keto meal plan generation
- AI recipe generator with step-by-step instructions
- Embeddable widget for websites and applications
- Calorie estimation with approximately 98% accuracy
- Multiple food item analysis in single image
- Personalized health context integration with user profile data
- Results in approximately 7-12 seconds from upload to macro breakdown
Pricing
Pricing model: Freemium
Free: 3 scans lifetime (or 3 days). Premium: $9.99/month with unlimited scans, complete scan history, ad-free experience, serving adjuster, customizable widget, and PDF reports.
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Quick answers
- How accurate is What The Food Calorie Analyzer?
- What The Food's AI food calorie analyzer provides estimates with approximately 98% accuracy for most common foods. Results may vary based on image quality and food complexity.
- Can I analyze multiple food items in one image?
- Yes, What The Food analyzer can identify and provide nutritional information for multiple food items in a single image, such as a full meal on a plate.
- Is What The Food free to use?
- Yes, What The Food's AI food scanner is free to use and will always remain so. Premium is available for users who want deeper tracking and insights.
- Can I scan my meal for calories online?
- Yes, you can scan your meal for calories online by uploading a food photo to What The Food, which will instantly analyze the image and provide detailed calorie and macro information.
- Is the Premium subscription cancellable at any time?
- Yes, there are no commitments with the Premium subscription and you can cancel at any time.
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