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What The Food vs Gutmaxx

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

What The Food compared with Gutmaxx
DetailWhat The Food logo What The FoodGutmaxx logo Gutmaxx
What it doesAI-powered macro tracker and food calorie finder that analyzes meals from photos Free UK fibre tracker with 230 foods and daily 30g meal plans
StageNot given Not given
FoundedNot given Not given
Based inGB GB
Pricing modelFreemium Free
PricingFree: 3 scans lifetime (or 3 days). Premium: $9.99/month with unlimited scans, complete scan history, ad-free experience, serving adjuster, customizable widget, and PDF reports. Not given
Key features
  • Instant food detection from photos identifying over 10,000 food items
  • Macro and micronutrient tracking with daily value percentages
  • Complete scan history with search and filter by date
  • Personalized keto meal plan generation
  • AI recipe generator with step-by-step instructions
  • Embeddable widget for websites and applications
  • Calorie estimation with approximately 98% accuracy
  • Multiple food item analysis in single image
  • Personalized health context integration with user profile data
  • Results in approximately 7-12 seconds from upload to macro breakdown
  • Track fibre intake with tap-to-log interface for supermarket foods
  • 230 UK supermarket foods with fibre grams and portion sizes
  • New 30g meal plan generated every morning
  • Fibre and protein tracker for Mounjaro or Wegovy users
  • Save daily logs with free account signup
  • 7-day fibre challenge with daily badges
  • Guides on fibre, nutrition and digestive health
What makes it different
  • AI-powered instant food recognition eliminating manual calorie logging
  • High accuracy rate of approximately 98% validated against verified food databases
  • Trusted by dietitians, coaches and health teams in over 180 countries
  • Transparent freemium model with no commitment required
  • Fast results with macro breakdown in under 12 seconds
  • No purchase required to use the tracker; no sign-up barrier to access tools
  • Real supermarket portions with UK shop links to find foods
  • Data sourced from UK government food composition data (CoFID) and pack labels
  • Dedicated tools for people on weight-loss medications with smaller portions
  • Focus on ordinary supermarket foods, not powders or supplements
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)31 no change since last check2 no change since last check
Trust Flow (Majestic)224
Citation Flow (Majestic)2018
Referring domains (Majestic)16510

5 details filled in for both companies.

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