How to promote your launch: the Business Listing Info playbook
Launching takes more than pressing publish. Business Listing Info has put the steps founders ask about in one place.
Set things up
Finish the profile
People decide quickly. Make sure the tagline and description are clear and current, the FAQs are answered and your founder profile is complete.
Show the product
Screenshots of the product in use explain more than a paragraph. Add a clean logo, and a short demo video if you have one.
Pick your launch week
Choose a week you can give some attention to. Replies and follow-ups on the first days make the difference.
Get the word ready
Draft your launch day posts and email in advance, and tell your team the date so they can share it as themselves.
Going live
Keep replying
Replies show there is a real person behind the product. Answer comments and questions quickly and kindly.
Share in the right places
Share in Reddit, Slack and Discord groups where self-promotion is allowed, and read each group's rules first. Use Show HN only for something people can try.
Tell your followers
Post your listing link on X, LinkedIn and Bluesky, pin the post to your profile and put the link in your bio for the week.
Send your announcement
Send one clear email: what you launched, where to see it, and a thank you. Put the launch link in your welcome email as well.
Ask real users for honest feedback, not for votes from several accounts. Each person gets one vote, and no one can buy votes.
Through the week
Act on feedback
When the same question comes up twice, add the answer to your FAQs. Update screenshots or wording as you learn what people need.
List in other launch directories
Pick other directories that list products like yours, check their terms and submit there too.
Share a second time
Mid-week, write a short LinkedIn follow-up: what surprised you, what you are fixing next, and the link.
Show the badge
Add the launch badge to your website footer or launch post. It links to your listing, so visitors can see the launch for themselves.
After the launch
Look after your listing
After launch, keep the details current: what it does, what it costs and what it looks like now.
Check your numbers
Use your own analytics to see where sign-ups came from. Add tracking tags to the links you share so each place is counted separately.
Launch the next version
A launch is not a one-off. After a big update, a new version or a milestone, launch again with what is new.
More directories for your launch
Best Launch Directories gathers launch directories, startup directories and AI tool lists in one place, with Domain Rating, pricing and link type for each.
Extras for your launch
The steps above cost nothing. These extras from Business Listing Info are there if you want them, priced as shown.
- Featured launch $19
Your listing in the Featured spot on the homepage for 7 days from your launch week, labelled Featured. It never adds a vote.
- Multi-site bundle $99
Write your listing once. We launch it for you on the other 49 launch and discovery sites, reworded for each one, and any edit you make afterwards reaches every one of them automatically.
- Done-for-you listing $149.99
We do the work on 49 other launch and discovery sites: a listing with its own description on each, and an email with every link when they are live.
- Start page stand $49
Your logo, name, tagline and website link in the homepage Sponsored slot for 7 days.
- Category stand $19
7 days as the Sponsored company at the top of your category page.
- Newsletter stand $29
A Sponsored place in one issue of our weekly newsletter.
- Billboard from $5
Ranked purely by contributions: whoever has put in the most is at the top. Separate from community votes, and labelled paid.
- Product review $19
A structured product review, made from your website pages and your listing, shown on your listing with a label saying the maker commissioned it. It counts as no vote or rating.
- Editorial founder feature $29
A founder feature written from your story, profile and listing, then edited by one of our editors. No invented facts.
Prices are in US dollars; VAT is added where it is due.
Questions
- Should I list my product in other launch directories?
- Usually a handful that suit your product. Check each directory's terms, pricing and link type, and write each listing properly.
- How do I follow up after launching?
- Review what worked, keep your page accurate, and relaunch when you have a new version or a milestone.
- Can I ask my users to vote?
- Yes, share it with people who genuinely use your product. One person, one vote: no extra accounts, no vote swaps, and votes can never be bought.
- What timing works for sharing a launch?
- On the day you launch, then once more in the same week with fresh news, so people who missed it can catch up.
That is the playbook. Questions about launching on Business Listing Info are answered in the help centre. Open the help centre