Reference guides
Telling Your Business Timeline on a History Page
A dated timeline shows how a business grew and why it can be trusted. How to choose milestones, word them plainly and keep the record accurate.
- Profile content
- 8 min read
How AI Assistants Use Public Business Pages
Assistants answer questions about businesses from public pages. How they find, read and quote profiles, and how to make yours accurate and easy to cite.
- Visibility
- 9 min read
Company Numbers, Registered Addresses and Public Records
How company numbers, registered addresses and public registers help verify a business, what they show and what they leave out, with a UK focus.
- Verification
- 9 min read
What a Verified Mark Means, and What It Does Not
A tick on a business profile can mean many things. How to read verified marks, what checks stand behind them and the limits visitors should remember.
- Trust
- 9 min read
Structured Data for Business Profile Pages
A plain guide to adding structured data to a business profile: which properties to use, how to match the visible page and how to test and maintain it.
- Technical
- 9 min read
Keeping a Profile Accurate When Things Change
Moves, renames, new owners, new services: a change checklist that keeps a business profile and everything linked to it accurate when something big happens.
- Profile care
- 9 min read
Social Profile Links on a Business Page
Which social and professional profiles to link from a business profile, how to check they belong to you, how links are marked and how to retire old ones.
- Profile content
- 8 min read
What a Business Fact Box Should Contain
The fact box at the top of a business profile answers the first questions visitors ask. What to include, how to label it and what to leave out.
- Profile design
- 9 min read