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Rentovation

Car rental software for independent operators to run direct bookings

Car rental software that gives independent operators and Turo hosts their own branded booking website, direct payments, renter verification, and e-signed

About

Screenshot of the Rentovation homepage
Homepage of Rentovation

Rentovation is car rental software for independent rental operators, fleet owners and Turo hosts who want to take bookings directly instead of through a marketplace. Each operator gets a branded booking website, takes payments into their own Stripe or Square account, verifies renter ID and insurance before handing over keys, and signs rental agreements online with a deposit hold. The Pro plan adds an AI local SEO engine that writes and publishes up to 3 weekly blog articles, sets up a Google Business Profile, and handles lead follow-up automatically. All plans charge a flat monthly fee with no per-booking charges, and renters verify on their phone before pickup.

Features at a glance

  • Branded booking website under your own domain and brand
  • E-signed rental agreements with deposit holds
  • AI-powered local SEO engine writing up to 3 articles per week
  • AI lead follow-up and nurture sequences
  • Unified dashboard for bookings, fleet, storefront and accounting
  • Support for unlimited vehicles and team members on all plans
  • Month-to-month billing with no setup fees or annual contracts

Pricing

Pricing model: Freemium

Starter $197 USD/month, Pro $297 USD/month, Pro Founder $197 USD/month (first 20 operators). Renter ID checks $1.50 per check, insurance checks $2.00 per check. $0 per booking. 14-day free trial with no card required.

Quick answers

Is there really no per-booking fee?
Yes, every plan has $0 per-booking fee regardless of booking volume. Your payment processor charges standard card fees directly to you, and renter ID and insurance checks are paid separately at $1.50 per ID check and $2.00 per insurance check.
What does the Pro Founder rate lock-in mean?
Your rate stays at $197 per month as long as your subscription remains active, even if Pro's list price increases. If you cancel and your subscription lapses for 30 days or more, the founder seat is released and you'd be charged the current Pro price if you return.
Do I need the Pro plan to set up my Google Business Profile?
No. The guided Google Business Profile setup is included in the Starter plan. The AI local SEO engine and SEO article writer are exclusive to the Pro plan.
Do renter ID and insurance checks cost extra?
Yes. Renter ID and insurance checks are pay-per-check: $1.50 per ID check, $2.00 per insurance check. You buy them ahead as prepaid credits, and each check uses one credit. They are not part of the flat monthly plan price.
What happens on day 14?
Your account pauses until you add a card. Add one and you are billed the plan price, $197 for Starter or Pro Founder and $297 for Pro, and your subscription starts. Never add one and you are never billed. After that it is month to month, cancel anytime.

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Rentovation has a free listing. The owner can unlock the full profile with a paid launch for $5:

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