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Goodfirms

B2B Reviews & Ratings you can trust

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About

Screenshot of the Goodfirms homepage
Homepage of Goodfirms

A B2B research, ratings, and reviews platform helping service buyers find vetted companies through verified reviews and curated shortlists across 130 countries.

Features at a glance

  • Verified firm profiles with 4-step verification and 23% acceptance rate
  • 1.2 million verified buyer reviews tied to real clients
  • Algorithmic ranking system published as public formula v3.2
  • Weekly ranking updates with recency decay algorithm
  • Project posting for buyers with hand-picked agency recommendations
  • Research reports and industry insights with external citations
  • Vendor recipes mapping essential categories, providers and timelines
  • Mystery shopper verification of random firms

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Quick answers

How does Goodfirms verify agencies?
Goodfirms uses a four-step verification process. All firms go through legitimacy checks (registered entity, tax ID, physical office, 2+ years in business, founders verified), portfolio audits (minimum 5 completed projects per claimed service), reference calls where researchers personally interview 2-3 past clients, and continuous monitoring with re-verification every 18 months. Only 23% of applicants pass this process.
How are reviews verified on Goodfirms?
All 1.2 million reviews on Goodfirms are verified through email verification plus client-relationship checks. Random samples receive phone or video calls from the research team. Anonymous reviews are rejected, and every review is tied to a real, verified client whose identity is confirmed before publishing.
Does sponsorship affect rankings and ratings on Goodfirms?
No. Sponsorship payments cannot affect algorithmic rankings, Leader Matrix positions, or star ratings. PRO members receive visible "Sponsored" badges and ad placements, but their algorithmic position is computed identically to free listings. This editorial firewall has been in force since 2015 and the company has turned down seven-figure deals to honor this principle.
What does Goodfirms charge for platform usage?
Goodfirms charges zero platform fees for buyers. Buyers can post projects and contract directly with recommended firms. For agencies, listing, reviews, and algorithmic placement are free. The company earns revenue from sponsored placements in ranked lists and PRO Verified subscriptions, both of which are clearly labeled and do not affect rankings.
How often are Goodfirms rankings updated?
Rankings are recomputed every Monday using the latest data. The algorithm uses recency decay so reviews older than three years carry minimal weight, preventing firms from coasting on historical data. This weekly refresh ensures no stale data affects the rankings.

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More on this profile

Goodfirms has a free listing. The owner can unlock the full profile with a paid launch for $5:

  • Founder story (locked)
  • Milestones (locked)
  • Demo video (locked)
  • Dofollow website link (locked)

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