Goodfirms vs Agency Spotter
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Goodfirms compared with Agency Spotter
| Detail | G
Goodfirms | AS
Agency Spotter |
|---|
| What it does | B2B Reviews & Ratings you can trust
| Search Top Advertising Agencies, Digital Agencies and More
|
|---|
| Stage | Established
| Established
|
|---|
| Founded | 2015
| 2012
|
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| Based in | US
| US
|
|---|
| Pricing model | Not given
| Freemium
|
|---|
| Pricing | Not given
| Not given
|
|---|
| Key features | - Verified firm profiles with 4-step verification and 23% acceptance rate
- 1.2 million verified buyer reviews tied to real clients
- Algorithmic ranking system published as public formula v3.2
- Weekly ranking updates with recency decay algorithm
- Project posting for buyers with hand-picked agency recommendations
- Research reports and industry insights with external citations
- Vendor recipes mapping essential categories, providers and timelines
- Mystery shopper verification of random firms
| - Agency search across 56 service areas
- Verified client reviews
- Build shareable agency shortlists
- Agency portfolio management
- Lead access for agencies
- Qualified lead reports
- Partner management tools
- Enterprise dashboard reporting
|
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| What makes it different | - Only 23% of applicants pass verification, ensuring high-quality firm profiles
- Every review verified through phone, email and client-relationship checks
- Platform fees of zero for buyers contracting directly with agencies
- 72-hour delivery of hand-picked 3-5 firm recommendations for buyer projects
| - Free for brands to search and compare agencies
- Verified client reviews for trusted agency selection
- Broad coverage of 19,042 agencies across 140+ countries
- RFP and agency search expert support available
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
|---|
| DR (Domain Rating by Ahrefs) | 87 ▲ +1 (up) since last check | 65 ▲ +1 (up) since last check |
|---|
| Trust Flow (Majestic) | 45 | 33 |
|---|
| Citation Flow (Majestic) | 60 | 49 |
|---|
| Referring domains (Majestic) | 14238 | 1356 |
|---|
6 details filled in for both companies.
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