Business profile · Sales & Lead Generation
Affinity
The AI-First CRM for Private Capital
Affinity helps PE and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture.
About
Affinity is an AI-first CRM platform built specifically for private capital firms including private equity, venture capital, private credit, corporate venture capital, and family offices. The platform captures every email, meeting, and calendar interaction automatically, then enriches this data with relationship intelligence to surface warm paths to deals and decision-makers.
The system operates across five stages: capturing all interactions across the firm, enriching data with proprietary and third-party sources, understanding relationship strength from real communication patterns, acting through meeting briefs and pipeline updates, and compounding value over time as more deal flow comes from relationships. Affinity is trusted by more than 3,300 private capital firms worldwide and has captured 25 billion+ emails and calendar events with 130 billion+ structured relationships.
Features at a glance
- Relationship strength scoring
- Meeting briefs and pipeline updates
- Data enrichment from 40+ sources
- AI agents for deal workflows
- MCP server integration
- Fund-level permissions and privacy controls
- Warm introduction paths to decision-makers
Pricing
Pricing model: Paid
Four pricing tiers: Essential at $2,000 per user per year, Scale at $2,300, Advanced at $2,700, and Enterprise with custom pricing.
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Quick answers
- How is Affinity's relationship data better than a generic CRM's?
- Affinity's relationship graph has been compounding since 2014 with 500M+ structured relationships across 3,300+ firms built from 22B+ captured emails and calendar events. A generic CRM starts empty and depends on teams to fill it in by hand.
- Why should we buy a purpose-built CRM instead of assembling AI tools ourselves?
- Most firms could stitch together separate tools, but someone on the team has to maintain the connections between them, and the whole system breaks when an API changes or the person who built it leaves. Affinity's infrastructure was trained on private capital workflows from day one and gets sharper over time instead of more expensive to maintain.
- How do you keep our data private?
- Affinity is SOC 2 Type II and ISO 27001 certified with granular permissions at the deal, fund, and user level. The platform also allows selective email sync so firms can control what gets captured.
- How hard is it to migrate from our current CRM?
- Most firms are live in under 60 days. The network maps automatically in the first 24 hours and fields migrate to match how the firm already works. Dedicated support handles data import, field mapping, and historical relationship data migration.
- Is Affinity different for PE firms versus VC firms?
- Yes. Affinity handles multi-fund structures, deal-level privacy, and banker relationship tracking for PE, while for VC it handles high-volume founder-relationship-driven sourcing, without requiring any configuration work either way.
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