Sortlist vs Goodfirms
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Sortlist compared with Goodfirms
| Detail | S
Sortlist | G
Goodfirms |
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| What it does | Lead generation and growth for agencies
| B2B Reviews & Ratings you can trust
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| Stage | Not given
| Established
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| Founded | Not given
| 2015
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| Based in | Not given
| US
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| Pricing model | Not given
| Not given
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| Pricing | Not given
| Not given
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| Key features | - Website visitor identification
- Marketplace search alerts in real time
- Buyer intent scoring
- CRM integration with HubSpot, Pipedrive, Teamleader
- Multi-channel advertising campaigns
- Deal pipeline tracking
- Verified provider badges
- Calendar sharing and direct booking
| - Verified firm profiles with 4-step verification and 23% acceptance rate
- 1.2 million verified buyer reviews tied to real clients
- Algorithmic ranking system published as public formula v3.2
- Weekly ranking updates with recency decay algorithm
- Project posting for buyers with hand-picked agency recommendations
- Research reports and industry insights with external citations
- Vendor recipes mapping essential categories, providers and timelines
- Mystery shopper verification of random firms
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| What makes it different | - Pre-qualified opportunities with budget and timeline information
- Direct agency marketplace with 300k monthly searchers
| - Only 23% of applicants pass verification, ensuring high-quality firm profiles
- Every review verified through phone, email and client-relationship checks
- Platform fees of zero for buyers contracting directly with agencies
- 72-hour delivery of hand-picked 3-5 firm recommendations for buyer projects
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 81 ● no change since last check | 87 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 38 | 45 |
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| Citation Flow (Majestic) | 58 | 60 |
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| Referring domains (Majestic) | 5008 | 14238 |
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3 details filled in for both companies.
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