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I'M SAFE vs NinjaAssurance

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

I'M SAFE compared with NinjaAssurance
DetailI'M SAFE logo I'M SAFE NinjaAssurance
What it doesFree personal safety app for family and friends Automatic safety check-ins that notify trusted contacts by SMS if you miss a scheduled check-in
StageNot given Not given
FoundedNot given Not given
Based inAU EE
Pricing modelNot given Paid
PricingFree app with optional paid devices: I'M SAFE Tag Classic, I'M SAFE Tag Pro (rechargeable, IP67 water-resistant), I'M SAFE Alarm Classic (135 dB), and I'M SAFE Alarm Metal physical devices available for purchase. Not given
Key features
  • Private Bubble groups for choosing who to share with
  • Journey feature to follow trip progress until ended
  • Zones with arrival and departure notifications at saved places
  • SOS alerts to selected Bubble contacts with live location
  • Live location links shareable for 1, 3 or 7 hours
  • Private Vault with AES-256-GCM encryption for notes, photos and files
  • Chat within Bubbles
  • Optional Bluetooth SOS Tags with physical button
  • Standalone Personal Alarms with 135 dB siren without phone required
  • Community in select cities with moderated guides and conversations
  • Scheduled safety check-ins
  • Automatic reminders before escalation
  • SMS alerts to trusted contacts
  • Trusted contacts do not need the app
  • Multi-language support
  • One-time purchase pricing
What makes it different
  • Works as free app alone with no device purchase required
  • User controls all sharing: invite-only Bubbles with individual on/off for each group
  • Does not contact emergency services; focuses on connection to chosen trusted people
  • Emphasis on relationship support and preparation rather than surveillance
  • Optional devices available: rechargeable water-resistant Tags or standalone alarms
  • No subscription required—one-time purchase for Basic or Premium
  • Trusted contacts receive SMS without needing to install the app
  • Respects privacy with no continuous location tracking
  • Multi-language support for app, notifications, and SMS alerts
  • Two reminder steps before notifying trusted contacts
Community votes00
DR (Domain Rating by Ahrefs)38 +1 (up) since last check18 no change since last check
Trust Flow (Majestic)90
Citation Flow (Majestic)289
Referring domains (Majestic)425

4 details filled in for both companies.

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